Red Hot

Not only is it pleasing to the eye, but Red Hot 100 holds a mirror up to current perceptions of male beauty and asks the question: why are there so few ginger heroes or heartthrobs in Western culture?

“I’m gunning to photograph Prince Harry. He’s cool, a bit naughty, handsome and, more than anyone, he’s had a big impact on making people think ginger men can be sexy. He probably won’t let me take his top off for a shot but maybe if I got him a bit drunk it could happen. — Thomas Knights”

Red-headed men are hot, and here’s the proof. Red Hot 100 is a large-scale coffee table book that showcases the hottest red-headed guys from all over the world including Olympic gold medallists, actors, and top models. A natural red-head himself, photographer Thomas Knights has experienced personally the negative perceptions that come with being ginger, and, having no red-haired male public role models to persuade him otherwise, he grew up feeling ashamed of his red roots. As a result, Knights devised a photography and video concept that redefines the perceived image of the red-headed male. The men showcased here are masculine, chiseled, cool, and proud of the way that they look. These men are the new icons for a positive rebranding of the ginger. No other hair color experiences a gender inequality in the same way. Just a couple of years ago none of the London modelling agencies had any red-haired male models on their books, and red-haired actors were hugely underrepresented in TV and film. However with the popularity of Prince Harry, Damian Lewis and Eddie Redmayne — brilliant ambassadors for the red-haired male — public opinion does seem to be changing. Red Hot 100 confidently blows apart the false notion that red-headed men are not as attractive as men with darker features.

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